braind
brand with a brain
Contents, design & communication
Approach
What’s in a brand’s brain? Personality, singularity, humanity.
Brands without personality are boring
Who is interested in a boring brand? Interesting brands have a personality: our approach is psychological and anthropomorphic. We focus on brand presence and the way it is perceived.
Personality is singularity
Should a brand be perfect? Without singularities, a brand doesn’t catch attention. A lively, passionate brand, daring to expose its (interesting) weaknesses as well as its qualities, does. We believe in the interest of flaws.
More personality, more humanity
Language, creativity, connexion, learning, adaptability, culture, emotion, memory, imagination, intuition, empathy: it is all going on in the brain. In connexion with others.
More personality, less communication
A brand with personality creates quicker, deeper, longer lasting empathy and complicity with its audience. Investing less effort and money in communication.
Collaborations
BonJu
Daily dose of green goodness
Les Déjeuners sur l’Herbe
Pic-nic delivered where you decide
Booming
Baby Boomers are still booming
Maison Collongue
A guesthouse, and more
Artefacts
Artist’s objects and multiples
Point Gamma de l’X
Annual students party / École Polytechnique
Lourmarin des Arts
Celebrating arts in Lourmarin
Tools
Co-creation through participative workshops.
Brands portraits
Competitor’s pychological profiles.
On the couch
Who am I? Who do I want to be?
The brain
Creating our personality.
The baptism
Choosing our name.
Growing
What is my vital space? How to expand?
The futurist
What’s next? A few steps ahead.
Deliverables
Brand personality
Brand name
Brand story
Brand design
Brand communication
Product design
Retail design
Guillaume Toutain
Guillaume Toutain is the founder of Braind. He has developed convictions and experience as an art director for French and international brands.
Kenzo
Monoprix
Evian
Affligem
L’Oréal
Pastis 51
Biogaran
Mars
Twix
Vilmorin
Garnier
Le Festival de Cannes
Pelforth
Waterman
Gauloises Golden Pentaward 2012
Contact
Let us meet for a full presentation of our approach, tools and deliverables.